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Dutch insurers need best practices and partnerships to incorporate nature-based solutions into their products
31th of July 2024

The PIISA project develops new concepts, products, and services to foster climate change adaptation through insurance. PIISA pilot 1 aims to develop a business model for insurance that promotes the adoption of green roofs and other nature-based solutions (NBS)1 The European Commission defines NBS as “Solutions that are inspired and supported by nature, which are cost-effective, simultaneously provide environmental, social and economic benefits and help build resilience. Such solutions bring more, and more diverse, nature and natural features and processes into cities, landscapes and seascapes, through locally adapted, resource-efficient and systemic interventions.” . To better understand the current situation of Dutch insurance providers, eight Dutch insurance companies were interviewed on the enablers and barriers of integrating NBS into insurance products for the built environment. These interviews, supplemented with topical literature, offer new insights into insurers’ needs and views.
The authors of the report, climate researcher and advisor Lisette Klok and climate advisor Simone Kroes from Climate Adaptation Services (CAS), discuss the interview results and their implications.
Is there limited potential for nature-based solutions in product portfolios?
Due to the rising number of claims related to
climate change impacts, some insurers have begun
incorporating NBS into their products. For example,
insurance companies can offer discounts on NBS
installations to homeowners. In the Netherlands,
Interpolis offers green roofs for clients
experiencing leaks due to extreme rainfall. Premium
discounts and NBS-related tips for homeowners are
other ways NBS can be integrated into insurance
policies.
Based on the interviews, Klok and Kroes identified
four major barriers hindering the development and
adoption of NBS insurance products: the absence of a
clear business case, limited awareness of climate
risks and adaptation among both personnel and
clients, lack of cross-sectoral approaches and
partnerships, and unclear roles of insurers in
climate change adaptation.
Lisette Klok notes that adaptation and NBS in the
context of the built environment and increased
precipitation are relatively new topics for the
Dutch insurance sector, though climate issues are on
the agenda for many. Most of the interviewed
insurers saw only limited potential for NBS
insurance products in the future, possibly due to
uncertainty over an unfamiliar topic. Nonetheless,
the insurers were motivated to learn more. Simone
Kroes explains that insurers have varying levels of
ambition regarding climate and sustainability,
leading to differing needs and goals.
Multiple ways forward: raising awareness, good examples, and collaboration
Insurers recognised several enablers and incentives
for offering NBS products. These include
differentiating insurance premiums, such as offering
premium discounts, or adjusting policy coverage
based on whether NBS have been implemented. However,
the offered discount would have to be significant to
incentivise homeowners, which is often not the case
given that insurance premiums are low regardless and
thus such discounts only affect the premium
marginally. Insurers can also use various
informational methods to promote NBS to homeowners.
If damage has already occurred, insurers can
incentivise homeowners to implement NBS as part of
the repairs, commonly referred to as the Build Back
Better approach.
Of the six identified incentives, Klok and Kroes
highlight three. First, insurers need examples of
best practices, as knowledge about NBS in the
insurance sector is limited and sometimes hard to
access. Convincing insurers of the value of NBS is
essential. Klok urges practitioners to share their
experiences: “We would like to know more about best
practices in Europe, of how nature-based solutions
are stimulated by insurance companies to reduce
climate risks in the built environment.” Kroes adds
that this knowledge is particularly needed at the
household level.
Second, both internal and external awareness of the
benefits of NBS, climate risks, and climate change
adaptation should be increased to help set up
NBS-promoting products. On an organisational level,
this affects how these topics can be addressed and
integrated within the company. Kroes explains: “[The
interviewees] often mentioned that internally within
the organisations, they couldn’t really find other
colleagues that also stressed the urgency of climate
adaptation and risks, and thereby the realisation
that action has to be taken.” Externally, providing
homeowners with appropriate information to increase
their understanding of risks and solutions can
improve their willingness and ability to mitigate
risks and implement suitable measures.
The final incentive emphasised by Klok and Kroes is
collaboration, closely linked with increased
awareness and sharing of examples. The interviewees
are connected through the Dutch sector association
for insurers (Verbond van Verzekeraars) and their
platform for climate. Kroes notes that adaptation
seems to be a joint effort for the insurers: “Every
insurer has their own portfolio, aims, and the way
they want to approach their clients, and I expected
that to be very competitive . . . but because they
are also united on this platform, they are really
trying to find ways to collaborate.”
Cross-sectoral collaboration between insurers and
other key stakeholders (such as local governments,
the construction sector, and private businesses) is
also needed to mainstream the adoption of adaptation
measures, including NBS. Kroes emphasises that much
can be achieved by finding the cross-linkages
between sectors, such as more data and public
financing. “Insurers are really aware of the
importance of collaboration, but it is just hard to
establish good partnerships,” Kroes continues. Klok
adds that insurers have long collaborated with local
governments on other risks, such as burglary and
fire prevention, but collaboration on climate risks
needs to become more mainstream.
Lisette Klok and Simone Kroes found the interviews
highly interesting, as discussions with a wide range
of insurers allowed them, as climate researchers, to
learn more about the insurance world. This work
enables an improved understanding of the needs of
practitioners, and it helps to create a community
where knowledge can more easily be disseminated
between researchers and insurers.
Read the report “Dutch Insurers: Enablers and
Barriers of Nature-based Solutions”
here.
Authors
- Marika Huttunen, Tyrsky Consulting